Blavity Inc. is a media and technology company with a portfolio of news, lifestyle, and community brands targeted to Black millennial and Gen Z audiences.
Blavity Inc. is venture-backed and was founded to advance racial equity, amplify Black stories, and leverage technology to build a more connected Black community. In less than 6 years, Blavity Inc. has grown to reach 80-100 million people a month through its network of news brands, including Blavity News and Shadow and Act, and its lifestyle and learning brands, including Travel Noire and 21Ninety.
In addition to running successful media platforms, Blavity, Inc. brings together thousands of Venture capitalists, Fortune 500 companies and top technologists through its groundbreaking AfroTech brand.
ARTICLES
Captivating Stories & Insightful Analyses
TARAJI P. HENSON AND KATE SPADE BRING MENTAL HEALTH RESOURCES TO HBCU CAMPUSES
April 06, 2023 | Jennifer Rice
Taraji P. Henson, the founder of The Boris Lawrence Henson Foundation, Tracie Jade Jenkins, Executive Director of BLHF and Kate Spade have stepped up to fill the need for accessible mental health resources on college campuses by creating physical “safe spaces” for Gen Z students called ‘She Care Wellness Pods.’
NEWS & ORIGINAL CONTENT
Mockup of Social Feed
THE FUTURE IS U
Instagram Live Series
I conceptualized and brought to life 'The Future Is U,' Blavity U's pioneering social series, which centered on illuminating conversations with Gen Z trailblazers in the music, entertainment, and fashion realms.
![[Bas] 'The Future Is U' - Instagram Series](https://static.wixstatic.com/media/ce6df7_2e50a9e098f64530bb24adda6d8eaedef002.jpg/v1/fill/w_640,h_360,enc_auto/file.jpeg)
![[Jahi Winston] 'The Future Is U' - Instagram Live Series](https://static.wixstatic.com/media/ce6df7_c6f1751c24074722ac49e8d9b4f08bdcf002.jpg/v1/fill/w_640,h_360,enc_auto/file.jpeg)
![[Cory Hardrict] 'The Future Is U' - Instagram Live Series](https://static.wixstatic.com/media/ce6df7_f2858875db78419098dccd292beb0bdcf002.jpg/v1/fill/w_640,h_360,enc_auto/file.jpeg)
![[Danielle Jalade] 'The Future Is U' - Instagram Live Series](https://static.wixstatic.com/media/ce6df7_1c1c9777bcc64d9fb0c3d8a44d648d11f002.jpg/v1/fill/w_640,h_360,enc_auto/file.jpeg)
MAKING BLACK HISTORY TODAY
Social Campiagn
"Making Black History Today" was a dynamic social campaign that I led through compelling social media content, interviews, and articles; the campaign spotlighted contemporary Black achievements and contributions across various fields. It encouraged open conversations, education, and inspiration, promoting the idea that history is a living narrative we all actively participate in.
By fostering engagement and awareness on social platforms, "Making Black History Today" aimed to transcend the limitations of a confined history month, urging everyone to recognize the significance of Black excellence every day of the year.
![[Jay'Aina Patton] - Making Black History Today](https://static.wixstatic.com/media/ce6df7_95423f5cb2ef4e2f8a7f1077c3c2583e~mv2.png/v1/fill/w_640,h_360,enc_auto/file.jpeg)
![[Malcolm Kenyatta] - Making Black History Today](https://static.wixstatic.com/media/ce6df7_a9c42713e90a4d919366880256f95a60~mv2.png/v1/fill/w_640,h_360,enc_auto/file.jpeg)
![[Telfar Clemens] - Making Black History Today](https://static.wixstatic.com/media/ce6df7_c6649cfb7ee441d9ae447f5ef31f7304~mv2.png/v1/fill/w_640,h_360,enc_auto/file.jpeg)
![[Simone Biles] - Making Black History Today](https://static.wixstatic.com/media/ce6df7_7a64f97a0f3048699e24fdee44605cef~mv2.png/v1/fill/w_640,h_360,enc_auto/file.jpeg)
![[Jerome Foster] - Making Black History Today](https://static.wixstatic.com/media/ce6df7_5848615e25e547929208100e78ad8b21~mv2.png/v1/fill/w_640,h_360,enc_auto/file.jpeg)
BLAVITY U HOMECOMING WEEK
Social Campaign
I spearheaded the campaign and orchestrated the Blavity U annual HBCU Homecoming Celebration. Over the course of the week, I spotlighted this monumental cultural event on Instagram, a platform central to the celebration of Black collegiate life, legacy, history, and pride. Moreover, I strategically repurposed this content across various social platforms (Pinterest, TikTok, and Twitter) to raise awareness about this authentic showcase of Black excellence.
I also fostered partnerships with brands that share Blavity U's mission of supporting HBCU communities, ensuring equal access to resources and opportunities for the Black community.
LIVE AWARDS SHOW COVERAGE
The Grammys, Golden Globes, and more!
I virtually provided coverage for events like The Grammys and Golden Globes, ensuring our audience remained informed and engaged with real-time updates, highlights, and behind-the-scenes insights. This coverage extended beyond the surface, delving into these events' cultural and social significance, making them more than just award shows but meaningful moments in the entertainment industry.
NEWS & ORIGINAL CONTENT
Mockup of Social Feed
CONFERENCE COVERAGE
On-Site Original Content
By being on the ground, I was able to provide firsthand insights, interviews, and highlights that showcased the inspiring individuals, groundbreaking ideas, and wealth-building opportunities that AfroTech represents. My aim was to bring the AfroTech experience to our online audience, bridging the gap between the event and those unable to attend, while also amplifying the voices and achievements within the Black tech and entrepreneurship sectors.
